The most credible voice isn’t yours; it’s your customers’
Building Advocacy Growth Engines
We generate advocacy from happy customers and amplify their voice to grow your visibility, reach and reputation.
✓ Increase GenAI visibility
✓ More engaged leads
✓ Improve pipeline conversion
✓ Expand customer relationships
The problem we solve
We support companies with many happy customers and insufficient advocacy.
We resolve the fundamental gaps and provide a fix when advocacy is:
Overlooked because the sale is the destination.
> We turn customers into a springboard for growth.
Orphaned because nobody owns it.
> We give this critical function a home.
Ad hoc because there is no process to turn happy customers into proactive advocates.
> We embed advocacy into your workflows.
Awkward because it is a plea, not an exchange.
> We align requests with intrinsic motivations.
“The impact they’ve had on our organisation has been exceptional”
Ben Duncan, Co-Founder & MD, Xpanse Connect
Our services
We offer the capabilities to support or provide each of the three phases needed to establish an efficient and sustainable advocacy growth engine.
Understand and benchmark
An Advocacy Audit evaluates your processes and your public, official, and private advocacy to discover strengths and opportunities.
An NPS Report reveals your true customer sentiment, clarifies their motivations, and identifies customers are ready to be proactive advocates.
Design and plan
The Advocacy Roadmap details the approach by defining executive accountability, responsibilities for delivery, where to embed advocacy into existing workflows, and how to show your gratitude.
Build and deliver
Activate happy customers to generate advocacy. Content like reviews, quotes, stories, images, and videos. Commitments like reference calls, presentations, and award entries.
Delight advocates with an Advocacy Appreciation Programme that aligns gratitude and recognition with their intrinsic motivations.
Amplify the advocacy-generated content by distributing it to targets, leads, and search engines.
“I would be more than happy to recommend their services to any business seeking a reliable, thoughtful approach to customer advocacy.”
Grant Kelly, Co-Founder & CRO, Xpanse Connect
Start creating your advocacy growth engine
✓ Meet us: choose if we should be in your corner
✓ Get a free report revealing your blind spots and opportunities
✓ Create an outline plan to build your Advocacy Growth Engine